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New York: Sunday, July 25, 2021
Online Readers: 49
(3 is just watching the pictures)
Warriors ruled out as new Washington Football Team name

Football News:
Warriors eliminated as brand-new Washington Football Group name

The Washington Football Group’s brand-new label is much from being completed, yet group head of state Jason Wright eliminated one alternative that had actually gotten energy within the follower area: “Warriors” will certainly not be a factor to consider.

Wright wrote on the group’s main website that Washington would certainly keep away from any kind of brand-new label or logo design with a “linkage to Native American imagery,” and also the possibility “Warriors” label was considered as well close.

“One might look at this name as a natural, and even harmless transition considering that it does not necessarily or specifically carry a negative connotation,” Wright composed. “But as we learned through our research and engagement with various groups, ‘context matters’ and that makes it a ‘slippery slope.’ Feedback from across communities we engaged clearly revealed deep-seated discomfort around Warriors, with the clear acknowledgment that it too closely aligns with Native American themes.”

In a current interview with The Washington Times, Wright decreased to discuss that precisely the group talked to, yet he stated Washington intended to construct a valuable connection with American Indian leaders, no matter what the brand-new label could come to be.

Washington retired its previous name and also logo design last summertime, and also the procedure for selecting a brand-new one has actually been extensive. The group will certainly continue to be well-known as the Washington Football Group for this upcoming period. According to The Washington Message, Washington ought to reveal the brand-new name and also logo design very early following year, with the group’s burgundy-and-gold color pattern still in operation.

As component of the rebranding initiative, a hallmark would certainly require to be protected. The U.S. License and also Hallmark Workplace provided a preliminary rejection last month for the Washington Football Group name, due to the fact that a preexisting application is as well comparable. That might result in customers sensation “confused, mistaken, or deceived as to the commercial source of the goods and/or services of the parties.”

Washington has 6 months to supply an antiphon to that rejection, or the application will certainly be deserted. Group proprietor Dan Snyder has actually tried various other hallmarks in the past, consisting of “Warriors.” However Snyder, with a holding business, abandoned the “Warriors” hallmark in 2019 and also shed the opportunity in 2015, making complex the rebranding procedure additionally.

Various other prospective names, consisting of the “Redtails” and also “Red Wolves,” have actually additionally been submitted by teams throughout the years.

Wright composed that the technique of choosing a brand-new name includes an “inclusive process to listen to all voices.” Wright included that the group has “given particular emphasis to engaging, listening and learning from Native American leaders and individuals throughout the country.”

“This process has exposed to us the very deeply-held personal feelings about our previous imagery and association — and not just the simple, easy-to-categorize ‘who’s for or who’s against’ polling of our old name, but research revealing the psychological effects of Native American team names on American Indian and Alaska Native youth,” Wright composed.

“In sum, this engagement demonstrated to us a consensus that moving forward with no ties to Native American imagery is the right path,” Wright proceeded.

Wright stated the information that “Warriors” won’t be the group’s brand-new name might be unsatisfactory to some followers, yet he stressed he desires the brand-new label to “unite us.” He composed that Washington is to a list of last names.

“We will continue to rely upon the insight and support of many of you as it moves forward to a final decision,” Wright composed. “As a team, we are confident that our new brand identity will honor our legacy and lead us into our future as a franchise.”

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